Are Banners Dead?

edpudol Contributing Member Joined: 12 Mar 2005 Good Posts: 33 Are Banners Dead?     I have heard from those so called marketing experts that banner exchange or banner it self is already dead and can't send you traffic any more. Does any one of you using banner exchange to get traffic? Does it work? Or it's true that banner is useless already. Tweetwire RSS Feed Internet Marketing Techniques | RSS Feed Directory Fri Mar 25, 2005 10:34 am

Andrew Senior Member Joined: 21 Feb 2005 Good Posts: 997 Location: apache/domlogs While banner blindness and poor targeting can lead to lower CTRs for banner exchange participants, these systems can still drive significant amounts of traffic in the right situations. I run multiple exchanges and I know that they can send large numbers of clicks when there is some topical targeting and the number of exposures is significant. Click thru ratios are much lower than targeted text ads, for example, so participants must either purchase a package or be able to earn a nice amount of exposures from their existing traffic for it to really be a great traffic source. Fri Mar 25, 2005 1:23 pm

pcarlow New Member Joined: 16 Mar 2005 Good Posts: 16 At a half percent CTR for banner impressions you need a truck load to see any kind of reasonable traffic from it. Text links have a much higher CTR. Hi, I'm new to SEO 1. Sat Mar 26, 2005 1:03 am

Andrew Senior Member Joined: 21 Feb 2005 Good Posts: 997 Location: apache/domlogs Yep. I've driven thousands of clicks to my sites with banner ads, but then again we are talking millions of impressions. Sat Mar 26, 2005 5:54 pm

James Trotta Preferred Member Joined: 19 Mar 2005 Good Posts: 151 Location: Korea But some of those Google image ads on Adsense blocks look so good! I'm going to experiemnt with my own banner adverts on my own sites and see what happens. Check out my web directory - Online advertising news- SEO tips! Wed Mar 30, 2005 5:28 am

Andrew Senior Member Joined: 21 Feb 2005 Good Posts: 997 Location: apache/domlogs I agree. Those leaderboard ads on AdSense can be quite nice when they match or compliment the site's colors. Wed Mar 30, 2005 5:56 am

edpudol Contributing Member Joined: 12 Mar 2005 Good Posts: 33 I agree too adsense leaderboard banner ads are look great and looks attractive. Maybe banner still works as long as they are displayed in sites that have the same theme as the target of the banner. Tweetwire RSS Feed Internet Marketing Techniques | RSS Feed Directory Thu Mar 31, 2005 2:04 am

Euler Full Member Joined: 18 Mar 2005 Good Posts: 71 It's all about respecting the consumer. Modest text that doesn't compete for attention is respectful. The large majority of graphical banner ads fight for the readers eye. It's like someone waving their arms at you while you read a newspaper. Beat to fit, paint to match. Thu Mar 31, 2005 3:16 am

Andrew Senior Member Joined: 21 Feb 2005 Good Posts: 997 Location: apache/domlogs That's why text ads have been so successful. They're going with the flow of the web with simple text links. Animated banners can be quite annoying at times, nice to be able to hit stop on IE to kill the action, does anybody happen to know if there is an equivalent control in FF? Thu Mar 31, 2005 4:29 am

ohcnetwork Senior Member Joined: 31 Mar 2005 Good Posts: 1486 There was a discussion about marketing and branding in some other forum, and as I participated in the discussion, I realized that branding on the web is not the same as branding of brick and motor business. I think the main purpose of banner ad is to establish brand, and I think this branding strategy was brought in from brick and motor business practice which doesn't always work on the web. For this reason, I don't think banner ad works well on the web. Degree : Health Chat Finance : Film Sat Apr 02, 2005 8:42 am

adigaskell Preferred Member Joined: 31 Mar 2005 Good Posts: 133 I think banner ads are certainly on the wane with regards to ROI. If you have some spare space and can deliver alot of impressions then a targeted ad can deliver some half decent results. I believe that banner ads related to good causes illicit much higher click throughs than other ads. I myself offer banner ads at £1 per day at The Environment Site if anyone is interested. We get around 1,500 uv's per day. Personal Finance | Gift Ideas Sat Apr 02, 2005 4:19 pm

jlknauff Member Joined: 11 Jul 2005 Good Posts: 20 Banners aren't dead IMO. You can't look at just the CTR because each time they appear they are making an impression. Now the caveate to that is that if you have small business you can't really operate that way. That's more the sort of thing that a large company with a deep ad budget should do and it needs to happen on a large scale to work. If you are looking at advertising on a highly targeted site for a reasonable cost I say give it a shot and see how it goes, but always plan for a 3-6 month run. That's when you will start to see the real results. Hi, I'm new to SEO 1. Mon Jul 11, 2005 4:04 pm

Thrifty Member Joined: 16 Jun 2005 Good Posts: 23 Location: Norwich UK i hate the freakin things best gone especially the flash ones get a life go stick to plain text (sorry its a personal hate thing going on) i dont or never have clicked on them since 94 Hi, I'm new to SEO 1. Mon Jul 11, 2005 10:22 pm

capthat Contributing Member Joined: 26 Dec 2005 Good Posts: 47 Just make a respectable, informative banner and only show it to people who care. Thousands of movie and television Screencaps Sat Jan 14, 2006 12:51 pm

cmpolis Full Member Joined: 09 Dec 2005 Good Posts: 75 Banners are alot better than text for getting traffic but wont help out link pop as much SysChat Computer Forum Sun Jan 15, 2006 7:22 am

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